Fundamental of Marketing Objectives & KPI
Overview
Gain the skills to track the performance of your marketing campaigns and pave the road for your company’s expansion with our exclusively designed Fundamentals of Marketing Objectives & KPI course.
A Key Performance Indicator (KPI) is a measurable statistic that shows how well a company is reaching key business goals. Organisations use KPIs at many levels to assess their progress toward their goals. In this comprehensive Fundamentals of Marketing Objectives & KPI course, you will learn about the roles of marketing and have in-depth knowledge of business, marketing, and communication objectives. The course trains you on how to set specific goals and KPIs for your business and marketing campaigns. In time, you will identify your company’s performance and make vital changes to your execution to meet your strategic objectives. You’ll be able to set marketing objectives and reach out to the general public to grow your company.
Enrol straight away and improve your ability to keep your company on track.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The Fundamental of Marketing Objectives & KPI is fully available to anyone, and no previous qualifications are needed to enrol. All Nano Training needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01: Introduction | |||
| Introduction | 00:02:00 | ||
| Assessment | 00:02:00 | ||
| Roles of Marketing | 00:02:00 | ||
| Section 02: Business Objectives | |||
| 4 Levers of Objectives | 00:02:00 | ||
| KPI: Volume sales and Value Sales | 00:02:00 | ||
| Volume share and value share | 00:03:00 | ||
| Volume growth and value growth | 00:05:00 | ||
| Brand growth and category growth | 00:03:00 | ||
| Profit | 00:09:00 | ||
| Summary of basic KPIs | 00:04:00 | ||
| Section 03: Marketing Objectives | |||
| Source of Growth | 00:01:00 | ||
| Introduction of Marketing Objective | 00:02:00 | ||
| Penetration | 00:06:00 | ||
| Low Penetration and how to increase | 00:02:00 | ||
| Consumption | 00:04:00 | ||
| Section 04: Communication Objectives | |||
| Communication Objectives | 00:02:00 | ||
| Brand Equity Tracking | 00:05:00 | ||
| Creative Quality and Communication Awareness | 00:06:00 | ||
FREQUENT ASKED QUESTION
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